Google Tag Manager (gtag, GA4, GTM Evenets) - Magento 2 ® Extensions

Magento 2 Google Tag Manager Integration Module

The Magento 2 Google Tag Manager Module simplifies adding Google Tag Events to your store without requiring technical expertise. Furthermore, the Magento 2 GTM Module enables seamless tracking of key actions such as product views, adding to cart, checkout, and more. Perfect for Magento 2 GA4 Integration, it helps you gain valuable insights to make data-driven decisions and automates the marketing integration process for enhanced efficiency.

Custom Events Offered by GTM Magento 2 Extension

• Page View: Track every page view on your store to understand customer navigation and identify popular content.
• View Category: Monitor when customers view a product category with this tag manager event, helping you optimize product offerings and marketing strategies.
• View Product Detail Page: Capture insights when customers view specific product pages, allowing you to gauge product interest.
• Add to Cart: Track products added to the cart to analyze purchase intent and trigger retargeting ads or abandoned cart notifications for conversions.
• Remove from Cart: Understand why customers remove items, helping refine the checkout process.
• Checkout Begins: Monitor when customers start the checkout process to track their purchasing journey.
• Checkout Page: Analyze user interactions on the checkout page to improve usability and reduce cart abandonment.
• Order Confirmation: Track completed transactions to measure conversion rates and optimize post-purchase marketing.
• Add to Wishlist: Track customer interests to create personalized campaigns.
• Search Product: Analyze search trends to optimize product offerings.
• Capture UTM Parameters: Evaluate marketing campaigns for better ROI by tracking UTM parameters.

Benefits of the Magento 2 Google Analytics Integration Plugin

1. No Technical Expertise Required: Simplify Google Tag integration without coding skills, saving time and effort.

2. Streamlined Google Marketing Integration: The Magento 2 Google Marketing Integration Plugin allows the store admin to effortlessly track website performance and customer behavior to optimize marketing strategies.

3. Better Tracking and Reporting: Gather actionable insights into customer actions to improve conversions.

4. Enhanced Custom Event Tracking: Set up tailored events for granular data analysis and improved marketing.

5. Improved Conversion Optimization: Track customer journeys to minimize drop-offs and boost conversions.

6. Simplified UTM Tracking: Optimize campaign performance by analyzing UTM parameters.

7. Real-Time Data Insights: Monitor and adapt campaigns based on up-to-the-minute data.

8. Multi-Lingual & Wide Compatibility: Supports all languages, including RTL, and works with the latest Magento 2 versions.

Knowband, a pioneering name in the field of eCommerce is an effective plugin development company that provides Magento plugin development services to optimize the performance and functionality of your eCommerce stores. For providing Magento plugin development, we have hired experienced Magento developers who work with full dedication to offer Magento development and support services. 

If there is a feature you want on your Magento site, chances are that a Magento plugin will allow you to do it, if you don't find any such plugin you are always free to contact us for any required plugin customization.